If you’re like many B2B leaders, you’re investing in marketing, but not seeing the commercial impact you expect. Maybe you’re generating activity, but not real demand. Perhaps your team is busy, but you’re still unsure what’s working. Or you know growth is possible, but you’re missing the strategy and capacity to unlock it.

 

​I help B2B companies unlock growth through strategic, data-driven marketing, working shoulder-to-shoulder with your leadership and sales teams to:

​

• Identify the right audiences and channels

• Build demand, not just awareness

• Convert leads into revenue

• Make marketing measurable and scalable

​

Because marketing should feel like a growth lever, not a cost centre.

​​

Over the last decade, I’ve helped companies shape brands, build pipelines, launch into new markets, and successfully scale into acquisition by a FTSE 100 organisation.

​

Along the way, I discovered something important:

​

The difference between noise and momentum is strategy.

​

Tools, platforms, automation, AI - they’re powerful, but meaningless without a clear plan that connects marketing activity to commercial outcomes.

​

My work exists to close that gap.

​

What I bring to your business

My experience spans start-ups, scale-ups, and global enterprises across the UK, US and international markets, including cybersecurity & SaaS.

 

Here are a few outcomes I’ve delivered:

• 63% increase in event attendance through a data-driven campaign strategy

• 36% growth in LinkedIn engagement using organic tactics, not paid spend

• Improved MQL quality by 11% using automated nurture programmes and progressive profiling

• Delivered marketing initiatives through a successful FTSE 100 acquisition (Experian)

• Implemented new automation and CRM systems ​

 

How we’ll work together

I embed into your business as a strategic partner so that we can work closely together to achieve your growth goals. ​Whether you need demand generation, automation, content, a rebrand, or fractional marketing support - I can help you scale smarter.

​

​​My Qualifications

​

• Udemy – AI Prompt Engineering

• Udemy - AI Agentic Engineering (ongoing)

• Product Marketing Alliance – Product Marketing

• Chartered Institute of Marketing – Managing Brands (Level 6)

• Chartered Institute of Marketing – Driving Innovation (Level 6)

• Chartered Institute of Marketing – Digital Marketing (Level 4)

• Google Analytics Academy – Analytics for Beginners

• Intec College – Journalism

• Birnam Business College – Advanced Public Relations