Is your 'book a demo' page silently killing conversions?

Are you experiencing this challenge? If so, read on....

I've been analysing dozens of SaaS demo pages - and one thing jumped out.

Most are just a blank page with a basic form and CTA. Some have a testimonial or two...at the most. 

This might have been OK in 2015. But in 2025 this page needs to be stickier!

Prospects that hit this page are often in the consideration stage - they're interested, but might not be ready to speak to Sales just yet. 

They could just be curious, but not quite ready to fill out their details for your drip campaign. So why assume that they are? You could be missing out on revenue by not designing for this moment.

So, what can be done to improve the UX and conversion rate of your 'Book a Demo' page? 

I've come up with a few ideas:

• A 2-3 minute on-demand demo video showcasing your product highlights

• Un-gated downloadable content about your product 

• Customer video testimonials that resonate with your ICP

• A feature comparison or competitor matrix (buyers are doing it anyway - make it easier for them)

• Live chat or chatbot to handle quick questions

Even if your MarTech stack is basic, you can still make this page work better for you. It's often the last mile before a sales conversion - don't let it fall flat!

If you're unsure where to start or feel like your 'Book a Demo' page isn’t pulling its weight, you’re not alone! Most SaaS companies leave serious revenue on the table here. The good news? Optimising this page doesn’t require a huge budget, just intentional design and strategic messaging. If you want support creating a higher-converting demo experience, or any marketing that drives real pipeline, let's have a chat.

www.etainmarketing.com